The Challenge
There are a lot of business programs and schools out there, but none quite like the altMBA. It's a 4-week intensive, results-oriented, online workshop designed to help leaders grow their businesses. The challenge was to update the brand identity and aesthetic as well as create marketing assets and campaigns that represent where the company is today. With an outgoing celeberty founder they found themselves seeking to define their future in meaningful ways with words, visuals and a great user journey.
The solution
We not only updated their brand identity with something that matches who they are, as well as their values but helped to better articulate their positioning and place in the market. We also started their road on a better and more expansive marketing campaigns that speak to audiences in truly authentic ways.We increase visibility and awareness and gave the company something they can be proud of from an identity standpoint. Their metrics around awareness, reach and engagement increase by at least 10x's across the board and we look forward to more.
